Word: ward
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...years ago, Richard Daley was re-elected to his fifth term with 79% of the vote. His annual budgets are routinely passed with only token opposition. He controls public housing, public schools and the city council. He is cozy with Big Business, is a master at the ward politics of fixing streetlights, and he speaks with a blunt, blue-collar brio that Chicagoans find endearing. "There's never been a [U.S.] mayor, including his dad, who had this much power," says Paul Green, professor of policy studies at Chicago's Roosevelt University. And he's used it to steer...
...advertising pamphlets first published by Aaron Montgomery Ward in 1872 created a revolution in marketing: the mail-order catalog. Known as the great wish book, Ward's catalog provided the mostly rural U.S. population with everything a family needed, from swaddling clothes and calico to barbed wire and tombstones. Over the years, the catalog grew thicker and slicker. Among the fashion models who graced its pages were Lauren Bacall, Susan Hayward and Suzy Parker. But competition from more specialized retailers gradually eroded the selling power of the book. Last week Montgomery Ward President Bernard Brennan announced that the last catalog...
...Ward is dropping its catalog because the book has lost an average of $50 million a year since 1980. By stopping publication and closing 1,270 catalog sales agencies, Brennan said, the company will be able to reduce its staff of 78,000 by 6% and concentrate its financial resources on a major revamping of its stores. FOOD A $2 Tummy Tempter...
...Ward soberly records these efforts to turn Roosevelt into a model boy, waiting for the explosion that never comes. F.D.R. turns into a complaisant youth, somewhat spoiled but eager to please. Schooling at Groton does not greatly change him, and neither does Harvard. When he is Assistant Secretary of the Navy, he claims that his failure to get into Harvard's Porcellian Club 15 years earlier was "the greatest disappointment of my life...
...Ward writes smoothly and pleasantly about all these eccentrics. Even so, his young hero remains a remote, undeveloped figure. It might be argued that anyone who thought his failure to make the Porcellian Club was the greatest disappointment of his life had not led a very interesting life. The fact is that at the time of Roosevelt's marriage, when Ward's book ends, F.D.R. had not yet become F.D.R. It was only his later struggle with polio that added the necessary steel to his character. Ward is already at work on sequel. It cannot fail to reveal a stranger...