Word: warded
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Dates: during 1950-1959
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...ward off psychic crackups while traveling through space, Dr. Wilcox sugests a stream of homey news from earth, and televised views of moms and sweethearts. Where such therapy does not sufice, he believes that a therapist should keep in communication with the crew by microphone and loudspeaker. Ever-present and all-hearing, he will watch from disant earth for the first warning signs of a psychological storm-to-come. By the technique of group therapy he can smooth ruffled feelings and try to keep peace on the spaceship all the way to Mars...
...dealer stocks up to 729,040 cars as of March 1st and sales 8% fewer in the first 20 days of March than in 1956, the industry cut April-June production schedules 11.1% below the first quarter, 6.5% more than originally intended. About the only encouraging harbinger came from Ward's Reports, which noted that retail auto sales in the second ten days of March jumped 20% over the first ten days, leading automen to hope that April will bring the big upturn everyone has been waiting...
...first time in four years, Montgomery Ward & Co. marched back into the nation's most select business club last week, proudly took its place among the 30-odd U.S. companies with sales of $1 billion annually. In 1956, announced Chairman John A. Barr, Ward's sales totaled $1,045,767,458, up 7.8% for the year, and earnings edged forward to $35,844,479. Later in the week Barr and his management team showed one of the reasons why. In Portsmouth, Ohio, they snipped the ribbons on Ward's first new retail store in the U.S. since...
Both sales and store highlighted Ward's fast comeback under John Barr, 48, who took over the company after crusty old Chairman Sewell Avery surrendered his one-man rule two years ago (TIME, May 23, 1955). As boss. Barr's first move was to recruit a new force of officers; he gave them a stock option plan as incentive, equipped them with real, independent authority and then set to work on a new-look for the company. In quick succession, Barr formed a new department to pump life into merchandising and displays at Ward's 562 retail...
Along with the physical overhaul, Chairman Barr is also gradually changing the company's basic character. Eventually, he hopes to shut down many of Ward's unprofitable rural locations, build heavily in the booming suburbs. Says Barr: "The farm population is in a major decline. Our new, bigger stores will go primarily into shopping centers in the suburbs-where the great migration has gone." And he adds: "We aim to get back in the picture with our competitors...