Word: warholmania
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Proceeds from the auction -- after Sotheby's 10% commission -- will go to the Andy Warhol Foundation for the Visual Arts, established in the artist's will. And the foundation need hardly fear that Warholmania will fade after the final gavel. Also under way are major exhibits, movie retrospectives, books and the franchising of the Warhol name on a line of sportswear, watches, collector's plates and home furnishings. The marketing of the mystique seems perfectly natural in the case of a man who once declared, "Good business is the best art." Nonetheless, last week's inflated auction prices were "queasy...
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