Word: warner
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Dates: during 1960-1969
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Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner Bros. At the same time, DDE picked up 14 new ones, including the Sylvania division of General Telephone & Electronics, Parker Pens and American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone...
...Warner Bros.-Seven Arts has Kenneth Hyman, 39, as its executive vice president in charge of production. Like Dick Zanuck, Ken Hyman was to the studio born: his father Eliot is chairman of the board of Warner Bros.-Seven Arts. Married to an English girl, Ken Hyman is a relaxed Anglophile who openly wishes his work would allow him to live in London. As a compromise of sorts, he had his script-cluttered Hollywood office decorated in dark-paneled English-club style. Hyman first earned his stars as an independent producer in 1965 with The Hill, an acerbic antiwar film...
...spotlights swept the sky when it happened. No vinyl microskirted star lets babbled by; no gawkers gathered under a spangled marquee. Yet the event was as important as any premiere in Hollywood history. On the day in 1966 when Jack Warner sold his studio to the parvenu Seven Arts Productions, a new movie epoch began...
...Warner was the last of the old-style movie moguls - the wily pioneers like Goldwyn, Mayer and Cohn - who ruled their lots like caliphs, buying stars like steers, firing directors as easily as office boys, and selecting scripts by gut instinct. And the power vacuum they left behind is being filled by men with polished fingernails and vocabularies to match. The arrival of the newcomers may not guarantee a Celluloid City renaissance. But it has already generated a measurable optimism...
...coal and leather goods (which he sold) and textiles and R.K.O. theaters (which he retained). By 1965, such shufflings yielded some $50 million, which Riklis soon put to work. Since early 1966, Glen Alden has bought into building materials, B.V.D. clothing, and only three months ago, the diversified Stanley Warner Corp., whose interests include Playtex bras, movie theaters and throat lozenges...