Word: warner
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Dates: during 1990-1999
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...entrance. "Just a little marketing gimmick," jokes Idei. "But the guests congratulated us." Idei got hoots of approval for Sony Pictures Entertainment's biggest film of the year from the likes of Disney CEO Michael Eisner, Intel boss Andy Grove, Seagram's Edgar Bronfman Jr., Time Warner's Jerry Levin and DreamWorks' Jeffrey Katzenberg, to name...
Idei's quest is for Sony to combine Japan's technical wizardry with America's creative panache and thus become the global multimedia entertainment company. "Something," says Idei, "like a Disney or Time Warner with our manufacturing base in Japan." That means bridging technology and entertainment, not to mention the cultural chasm between Japan and America. Ultimately, Idei aspires to create a global wireless network, a world in which satellite communications bring interactive entertainment to every living room and den. Says he: "Convergence is happening not only between audio and video but between computers and communication. There is a fundamental...
...level. But in 1993 Toshiba trumped Sony, at least in the segment of the DVD market that involved nonrecordable discs. Toshiba announced a different DVD standard for such discs that was supported not only by competitors like Hitachi but also by a major content provider, Time Warner. In January 1995, Matsushita, Sony's chief rival, threw its lot in with the enemy. By September, Idei conceded that Sony would adapt its technology to fit the Toshiba-Matsushita standard...
...Wolfgang Petersen directing hot off Air Force One and no less than Mel Gibson in the starring role, when--oops!--Mel decides he'd rather go elsewhere to do a pet project called Parker and then cash in on a ton of money by making Lethal Weapon IV for Warner...
...success at two major companies," says author Fred Goodman, whose Mansion on the Hill traces the ascent of music moguls. Perhaps the most tantalizing part of his latest job is competing with his old employer. "I don't feel any need for vindication," says Morris about Warner. "That's not to say I don't want our company to be the industry leader, because I do." And in the music business, revenge is a dish best served loud...