Word: warner
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Dates: during 2000-2009
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WORD OF HONOR by Nelson DeMille Warner; 518 pages...
...retain a prominent local distributor, Hattori. But Gillette blundered by abandoning its local agent after a few years. Japanese retailers viewed Gillette's move as arrogant, and the firm was unable to sell its products on its own. Says Jay Gwynne, president of the consumer health-products division of Warner-Lambert, which owns Schick: "To try to eliminate the Japanese middleman is the quickest way to commit suicide." Schick's single-blade stainless-steel razor was judged superior to Feather's double-blade carbon one, and Schick's razor became the country's best seller...
That kind of attention to detail helped auto-parts maker Borg-Warner, which discovered that the Japanese believe a product must look good even if the customer will never see it. Borg-Warner, a manufacturing conglomerate, makes a five-speed transmission used in Nissan's popular 280Z and 300ZX sports cars. While the driver sees only the stick shift, Nissan insisted that the whole transmission must shine. "We ran into the Japanese fetish for appearance," says Thomas Hague, the firm's Asian area director. "It's an emotional thing with them." After Borg-Warner polished up its act, Nissan...
...bottom of every Warner Bros. memo sheet was a routine injunction that said, "Verbal messages cause misunderstanding and delays (please put them in writing)." And put them in writing they did, the most star-studded list of memo writers in movie history: the Warner brothers themselves; producers, directors and writers; and a roster of stars that included Bette Davis, Humphrey Bogart, Errol Flynn and George Raft. The best of those tens of thousands of messages have now been collected by Film Historian Rudy Behlmer, whose Inside Warner Bros. (1935-1951) (Viking; $19.95) is, to any fan of film, an open...
...BSA’s career fair featured only five employers in 2002 and was nonexistent in 2003, but Adjah revived the event last October, drawing 30 recruiters—including Goldman Sachs, Time Warner, and Sony...