Word: warner
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Dates: during 2000-2009
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Sony had a simple marketing campaign, with those billboards featuring a masked red-and-blue character and the release date (perhaps inspired by Warner Bros.' immensely successful tease for the Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour...
...None of the major averages have dropped to their September low, though the nasdaq 100 (made up of the biggest stocks on that market, including Microsoft and Intel) is close. And already 1 in 8 stocks in the S&P 500 is below those September thresholds, including AOL Time Warner (which publishes TIME), Corning, EDS, Halliburton, IBM, Lilly, Merck and Verizon, reports Salomon Smith Barney...
Rather than seeking new ways of pleasing customers, however, the Big Five music companies (AOL Time Warner, Bertelsmann, EMI, Sony and Vivendi Universal) are focusing on making it harder for consumers to get what they want. Although the connection between home copying and lost sales is as tenuous as it was in the '80s, the industry is pushing controversial anticopying technology into the marketplace--while entrepreneurs are assembling new business models for selling music in the digital...
...from copying the tunes more than a set number of times (usually once, which is the labels' nod to the concept of "fair use" copying in copyright law). "Our goal is a level of protection that will keep honest people honest," says Paul Vidich, an executive vice president of Warner Music (like TIME, part of AOL Time Warner...
...blazingly original collage of martial arts, Oscar-winning special effects and high-toned philosophy borrowed from sources as diverse as Plato, the Bible and Snow White. Since Larry and Andy Wachowski, the fraternal directing duo, had always envisioned The Matrix as part one of a trilogy, Warner Bros. quickly put not one but two more Matrix films into production. "The first movie was like The Hobbit for The Lord of the Rings," says producer Joel Silver. "It's the setup to the big story...