Word: warner
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Sony had a simple marketing campaign, with those billboards featuring a masked red-and-blue character and the release date (perhaps inspired by Warner Bros.' immensely successful tease for the Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour...
...None of the major averages have dropped to their September low, though the nasdaq 100 (made up of the biggest stocks on that market, including Microsoft and Intel) is close. And already 1 in 8 stocks in the S&P 500 is below those September thresholds, including AOL Time Warner (which publishes TIME), Corning, EDS, Halliburton, IBM, Lilly, Merck and Verizon, reports Salomon Smith Barney...
...None of the major averages have dropped to their September low, though the NASDAQ 100 (made up of the biggest stocks on that market, including Microsoft and Intel) is close. And already 1 in 8 stocks in the S&P 500 is below those September thresholds, including AOL Time Warner (which publishes TIME), Corning, EDS, Halliburton, IBM, Lilly, Merck and Verizon, reports Salomon Smith Barney...
...blazingly original collage of martial arts, Oscar-winning special effects and high-toned philosophy borrowed from sources as diverse as Plato, the Bible and Snow White. Since Larry and Andy Wachowski, the fraternal directing duo, had always envisioned The Matrix as part one of a trilogy, Warner Bros. quickly put not one but two more Matrix films into production. "The first movie was like The Hobbit for The Lord of the Rings," says producer Joel Silver. "It's the setup to the big story...
...made his case for an invasion before the American people. Second, Bush will have to spell out "what happens after you succeed," says this senior aide. Will the administration remain in Iraq for the long haul after Saddam is overthrown? "Who fills the vacuum?" asks Sen. John Warner, the senior Republican on the Senate Armed Services Committee. "Are there persons who exist who can step in and gain the confidence of the Iraqi people and lead that nation?" Bush, he argues, must "inform the American people and others of the consequences of a significant military action to take out Saddam...