Word: warner
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...Merging AOL with Time Warner in 2000 could have and should have been a brilliant move, not just for Case, who made zillions by converting high-flying Internet stock (and a bit of fuzzy accounting) into real money, but for the world's biggest media company too. By the turn of the century, it had become apparent that the value of content was plummeting as more and more media were digitized. Time Warner's video, music and print, and especially its cable company, could have and should have rallied around AOL as the solution. AOL and Time Warner Cable...
...that network grew and grew and grew, Time Warner's content divisions, from HBO to Time Inc., from CNN to Warner Bros., could have and should have been at the forefront of the digital-media revolution, leveraging that access against its powerful brands...
...here's a bit of counterconventional wisdom: The only person who has consistently been right about the disastrous AOL-Time Warner merger was its architect, Steve Case...
...coulds and all the shoulds couldn't put AOL Time Warner together again. I blame the company's curious entrepreneurial culture - curious because, while entrepreneurship is highly prized here, the jefes who run the big operating units still prefer the safety and comfort of a large corporation to the risk of running one's own business. And that creates powerful fiefdoms where divisions don't cooperate with each other and synergy becomes a bad word...
...Time Warner turned out to be the worst kind of conglomerate, a case study (no pun intended) in dysfunctionality. And once again, it was Case who saw this. In fact, he argued in public in early 2004 that AOL ought to be spun off. (He actually did a pretty good job of predicting the future then too, pointing out that online content would consolidate around powerful verticals.) (See the 50 best inventions...