Word: warner
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Although studios send most of their trailers to theaters on individual reels, they are allowed to put one of their own trailers on each print of their movies. Just last month Warner Bros. generated considerable buzz for its summer release Eight Legged Freaks--a knowingly schlocky movie about giant spiders--by attaching its hilarious, action-packed trailer to the vampire flick Queen of the Damned. Audiences were cheering, though not for the main attraction; in this case, the trailer really was the best part of going to the movies...
...Warner Bros...
...alliance with Pottery Barn was just the first in a string of special relationships with retailers that has given him unmatched access to middle-class American households and has impressed industry watchers. "It's quite unusual to have captured them to the extent that he has," says Donna Warner, veteran editor of urban-style bible Metropolitan Home. These relationships come partly from connections Gold made during his stint as a buyer: when Pottery Barn decided to start carrying furniture, a friend there made sure its buyers knew about Gold and vice versa. He has also consistently backed the right horses...
...sure to make her the new favorite among Hollywood starlets. Her character represents the simultaneous innocence and wisdom of the new human race. Mumba’s acting conveys the emotional and physical landscape of the future world in a way that the extravagant set does not. Apparently Warner Brothers built a 65-foot tall working waterfall–despite the expense, it’s an entirely forgettable special effect. Jeremy Irons, as the chillingly androgynous Uber-Morlock who runs the dark world of the Morlocks through mind control, has the one memorable monologue in the movie. Hartdegan...
...Connections, not cash, will allow Tom.com to butt heads with much bigger rivals. Li's principal advantage is his ability to make nice with the Chinese government in ways that AOL Time Warner and News Corp., purveyors of Western programming and news that does not match Beijing's worldview, cannot. Li will never slip up as Murdoch, the News Corp. chairman, did in 1993 when he declared in a speech that foreign media have the power to topple totalitarian regimes everywhere?a statement that got him temporarily banned from conducting business in China. Conversely, Li's easy rapport with Beijing...