Word: warner
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...Warner of the National Rifle Association (NRA) complained that CPB did not adequately represent NRA views in their programming. Perhaps he would feel better if the producers gave Mister Rogers an AK-47 and a show on household security...
...action. Here come Paramount and Warner...
...that it is hit shows that count. "This is a business that's all in the programming and the promotion," he says. "If you make good programs and promote them properly, people will beat your door down." But executives for the other networks downplay any threat posed by the Warner and Paramount ventures, describing them not as networks but as enhanced versions of the syndication outfits that distribute shows like Oprah, Wheel of Fortune and Baywatch to local stations. "What they're about is the evolution of syndication," says Neil Braun, president of the NBC television network. "What Paramount...
...Paramount and Warner aspire to be networks, it's partly because they - think they must in order to survive as significant TV players. The reason can be traced to the demise of the so-called financial-interest and syndication rules. Instituted in 1970, these rather abstruse regulations limited the networks' ownership of the shows they aired and barred them from the syndication business. As a result, the networks were forced to acquire their shows from outside suppliers -- ranging from big studios like Universal and Warner to smaller, independent producers like Norman Lear (All in the Family) and Carsey-Werner (Roseanne...
...networks take on new roles, make new alliances and face new competitors like Paramount and Warner, the old verities may no longer hold. "I think we may well see more and more situations where stations are just buying blocks of time -- whether it be from the network or from one of these new networks or from somewhere else," says Richard Kostyra, head of Media First International, a Madison Avenue media-buying firm. "Right now the networks have an exclusive in certain time periods, but there's no reason why that couldn't open up. It's possible that we could...