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Besides, if we're going to spawn more and more magazines, this is the way to go. Inside Edge probably won't be seeking an Undergraduate Council grant. A subsidiary of Time Warner is handling distribution. (I wonder if they'll door-drop...
...LABEL: WARNER BROS...
Beyond damned lies and memory, however, there is Hollywood. Each brother sold his memoir to Warner Bros., and by coincidence, the same screenwriter, Robert Getchell, did both scripts. The Duke of Deception is still being sniffed by stars (Richard Gere is mentioned), but This Boy's Life hits the multiplexes this week. Geoffrey is silent about the film, but Tobias answers his phone cheerfully enough...
EVER SINCE SIX FLAGS BEGAN RUNNING TV COMMERcials last year touting its theme parks over Disneyland, Disney chairman Michael Eisner has been steaming. He complained to Gerald Levin, chairman of Time Warner, which owns 50% of Six Flags. When the commercials kept running, Eisner pulled Disney's planned advertising (worth about $6 million) out of Time Inc. magazines. Six Flags refused to back down. A subsequent ad portrayed two dogs: a happy pup whose family had gone off for the day to visit Bugs Bunny at the local Six Flags park, and a lonely pooch whose owners had left town...
Interactive technology could, moreover, give rise to a hybrid of advertising and infomercials. Viewers could order up lengthier, information-packed ads for such products as insurance or automobiles the same way they order up programming. "When you get ready to buy a car," predicts Geoff Holmes, Time Warner's senior vice president for technology, "you could literally call up the showroom of each of the major car dealers and do a sort of 15-minute browse." Video classifieds could be next: simply scroll through the house listings and call up the ones that interest you for a full video presentation...