Word: warners
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Dates: during 1950-1959
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Attracting the customer not only involves redesigning and lower prices, but a return to "the lost art of selling," said R. S. Ingersoll, president of Borg-Warner Corp. "In this connection the automobile industry has been the whipping boy of this recession. But the same thing is happening in other industries too. Today, there is a re-emphasis on healthy, hardhitting selling...
...Much, Too Soon (Warner), a sort of woman-on-the-rocks chaser to I'll Cry Tomorrow, may make a lot of moviegoers feel that they have had one too many. The film is based on the best-selling autobiography (TIME, April 15, 1957) in which Actress Diana Barrymore (skillfully assisted by Author Gerold Frank) told in embarrassing detail about her troubles with booze and men. In the movie the booze flows a good deal more freely than the narrative, which reels along like a drunken monologue with a familiar moral: weak people should avoid strong drink...
...Beating to windward in light air, American Skipper Warner Willcox eased his sleek, 33-ft. International Class sloop into a commanding lead, finished well ahead in the last of seven races to lead his team to victory over the Bermudians for the 51-year-old Amorita Cup, grand prize of Bermuda Race Week...
Marjorie Morningstar (Warner) speeds up the plot of Herman Wouk's bestseller, but the telling still takes a long 123 minutes. Though Marjorie (Natalie Wood) is deprived of that mad moment of youthful abandon with her lover (Gene Kelly), she at least avoids ending up with grey hair, suburbia and a stuffy lawyer. Instead she goes up to re-examine the summer resort South Wind, spends a few minutes staring at the still irresponsible Kelly, and decides to leave him and his world forever. "Say, you've really grown up, haven't you," says the resort manager...
Chase a Crooked Shadow (Warner), a shadowy whodunit with a crooked who-is-it finish, does its chasing along the austere magnificence of Spain's Mediterranean, rock-tempered coastline. Overlooking the soft seas, in a typical Spanish villa complete with a Beverly Hills bar inside an East Hampton beach house, a powder-pale beauty (Anne Baxter) writhes in poor-little-rich-girl loneliness. Her father committed suicide, his mining trust fell to dust, and her speed-happy brother apparently died in a car crash. But her real worries are all boxed up and neatly hidden away in the beach...