Word: warners
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Dates: during 1950-1959
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...Miracle (Warner), a vast $3,000,000 pseudoreligious epic, is a travesty of the solemn pageant produced in 1911 by the late Max Reinhardt. Reinhardt's drama advanced through a series of large visions of the human condition, as successively they assailed a nun who had been lured from her convent by the Prince of this World, personified in a fluting cripple. Hollywood's version translates these noble obscurities into terms that the average moviegoer will more restfully recognize-right up to the moment when he falls asleep...
...wagging tail of the Music Corp. of America, which grossed $38 million on its filmed series (M Squad, Wagon Train) last year, down to one-shot independents, e.g., Jack (Lassie) Wrather. The range is qualitative as well: Independent Robert Saudek has won Emmys and Peabody Awards for Omnibus, while Warner Bros, ground out ephemeral, low-budget shoot...
...explains many of TV's ills. With so much programing in the hands of outsiders, networks have little control; every rigged quiz started out as a packaged product. Some cozy alliances have been formed between the nets and packagers: NBC has traditionally catered to M.C.A. products, ABC to Warner's imitative westerns...
...more network-produced shows, but the real trouble is not that the networks buy from packagers, but that they do not exercise enough care in what they buy. Example: ABC bought the disastrous Adventures in Paradise from 20th Century-Fox, Alaskans, Bourbon Street Beat and Hawaiian Eye from Warner's-all without even seeing a pilot film. Says Adman Clyne: "Last spring we went over 200 finished pilots and another hundred ideas. We picked 40, put them on the air. Of those 40, we had confidence in only a dozen or so-and right now, I'd almost...
George Avakian, head of Artists and Recordings for Warner Brothers Records (to which the group is under contract), confirmed these reports and stated that "on two, possibly three, television shows the Gateways were told 'we'd love to have you, but you make it tough on the sponsor and on the market down South...