Word: warners
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Dates: during 1950-1959
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Propped up by a traction device, the boss of Borg-Warner Corp.'s Norge Division sat in bed at Chicago's Wesley Memorial Hospital last week, a telephone at his side and papers spread out in front of him. All morning 54-year-old Judson S. Sayre took calls, received visitors and dictated letters at a rapid clip. At noon, with his neck in a brace, he left the hospital for his office, returned later in the afternoon to finish up his 15-hour workday...
...play, so many times you can lie on the beach, so many times you can go to the races. Then you get damned sick and tired of it, and wish you had a job to go to." Last May Sayre found the job to go to at Borg-Warner...
Track to Run On. For five years, while BW's 27 other divisions (Pesco pumps, Warner gears, etc.) were making money, Norge had operated in the red. Said Sayre: "I plan to run this outfit the way I ran Bendix-at a profit." When he took over, Norge had a new line of topnotch appliances. But in large areas of the country its products were not even being distributed. Sayre launched a "dealer-getting" program, set up selling tie-ins with distributors for Motorola and Zenith, which make radio and TV sets but no white goods. Dealers began signing...
...Them (Warner) are ants, but not the kind one usually shares a picnic with. Caught in a radioactive fallout from an atomic-test explosion at Alamogordo, a desert colony of Camponotus vicinus has suffered mutation into a race of creatures more than ten feet long. They are discovered by Myrmecologist Edmund Gwenn after two people disappear in the desert and two others are found dead with their carcasses full of formic acid...
...orders to find new products, or go broke. In general diversification is along two broad lines. A company may start making new products closely related to the old (e.g., Kelvinator added washing machines to its appliance line), or it may step boldly into some completely new field (e.g., Stanley Warner Corp. took over International Latex, thus moving from theaters into girdles, baby pants and foam pillows...