Word: warners
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Dates: during 1950-1959
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Last-minute substitutions are something of a specialty with Roberta. She made her Met debut as a fillin, Zerlina in Don Giovanni, three years ago. Since then she has answered several other fire calls, including two for Gilda in Rigoletto (for Hilde Gueden and Genevieve Warner), one for Adele in Fledermaus (for Virginia MacWatters). But Soprano Peters is more than a high-class fireman...
MOVIE theater owners are stepping up their investment in TV broadcasting. The latest buyer: Stanley-Warner Corp., the theater chain separated from Warner Bros. Pictures a year ago (TIME, March 2). It has bought a 50% interest in a new TV station (WTRI) under construction in Schenectady, N.Y., plans to "obtain as many licenses as the FCC permits...
...Command (Warner) proves that the new CinemaScope technique has added to the old-fashioned western no more than a few extra Indians to fill out the wide open spaces on the screen. The blue-coats are as usual trying to get a wagon train past the redskins, and as usual they do, but only after the routine game of ring-around-a-rosy, with many an Indian biting the dust. The action is somewhat confused in this one by a chicken-pox epidemic that serves little purpose except to permit the audience and the hero (Guy Madison) to peek down...
While billions are spent each year on advertising to get customers into the tent, little is being done to sell goods at the retail level. Says President George P. F. Smith of Borg-Warner's Norge appliance division: "Retail salesmen? There are no such animals...
...suit was brought by the Crest Theater, a movie house in the suburbs of Baltimore. Getting ready for its big opening in 1949, the Crest's owners went around to the eight biggest film distributors: Loews, Paramount, RKO, Fox, Warner, Universal, United Artists and Columbia. The Crest asked for a crack at first-run movies. One by one the distributors turned down the request; first-run films, they said, were for first-run houses, and by that they meant the downtown theaters that did the biggest business...