Word: warners
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Dates: during 1970-1979
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...fortune for others. Superman books, TV and radio shows have earned tens of millions of dollars. The first comic book starring Superman currently sells for $3,000. Shuster and Siegel have repeatedly brought suit to share Superman's millions-but without success. Last spring they simply asked Warner Communications, Inc. (which now owns the copyright) to recognize their moral right to some of the profits. Last week Warner agreed to give the men a $20,000 annuity each...
...forbidding advertising, has stifled competition between doctors and thus violates antitrust laws. The case highlighted a sudden new interest by the five-member commission in medicine and advertising: in other late-December actions, the FTC moved to bring about wider advertising of low-priced eyeglasses and to force Warner-Lambert Co. to tell consumers that Listerine mouthwash does not prevent colds or sore throats...
...Ever since 1921, Warner-Lambert has advertised that Listerine would help to prevent colds and sore throats or at least ease their symptoms. Those claims are misleading, the FTC decided, citing scientific testimony that Listerine has "no efficacy" in either preventing or helping to cure sore throats and colds (some experts said that warm water would do as well). So the FTC ordered Warner-Lambert not only to stop making the claims but to include a statement in the next $10.2 million worth of Listerine ads-about one year's budget-that "contrary to prior advertising, Listerine will...
Still, things could have been worse. Warner's production chief, John Calley, was always tolerant. "It would make no sense to tell Kubrick, 'O.K., fella, you've got one more week to finish the thing,' " he says. "What you would get then is a mediocre film that cost say, $8 million, instead of a masterpiece that cost $11 million. When somebody is spending a lot of your money, you are wise to give him time to do the job right...
...sell this season. "The business is, at best, a crap shoot. The fact that Stanley thinks the picture will gross in nine figures is very reassuring. He is never far wrong about anything." If Kubrick is right, he will be rich. By the terms of his deal with Warner, he receives 40% of Barry Lyndon's profits. Only one picture in history-Jaws-has made "nine figures"; it passed the $100 million mark last week...