Word: warners
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Dates: during 1980-1989
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...since its May 16 release, making it the year's best seller. With only a week or so left in 1986, Paramount has grossed $569 million at the box office, almost 21% of the North American movie market. The studio's closest rivals, Columbia Pictures, Walt Disney Productions and Warner Bros., have each won only about half that...
...soaring success of Top Gun is typical of the shrewd marketing methods Mancuso had championed at Paramount even before he took over as chairman. Top Gun was originally scheduled to open in late May, at the same time as Warner's Sylvester Stallone shoot-'em-up Cobra and MGM's horror flick Poltergeist II. Mancuso instead elected to preview the Paramount entry a week early, then expand its showing in the beginning of June. By bracketing the competition, explains Barry London, Paramount's new distribution and marketing chief, "we got the film established in the marketplace." In the same vein...
Before the Diller-Eisner team left, it had already moved Paramount neck- and-neck with Warner for Hollywood's No. 1 studio slot with such hits as Flashdance, An Officer and a Gentleman and Raiders of the Lost Ark. In Diller's final year, Paramount's profits hit what was then an all-time peak of $109 million on revenues of $986.6 million. The duo left behind one monster hit, Beverly Hills Cop, which subsequently brought in $235 million. But the Paramount stable also included such nags as King David ($5.1 million) and Explorers ($9.9 million). Paramount's market share...
...conventions. Fletch is young and handsome, not paunchy and timeworn; he is ethically shady and quick to grab a buck, not a tattered idealist clinging to principle; he is snippy not only to those in authority but also to working people and the down and out. Fletch, Too (Warner; 249 pages; $15.95) is Mcdonald's ninth and & allegedly last book about this scamp, although only the second in the chronology of Fletch's career: after the character proved a hit, Mcdonald worked forward and backward to fill in his story. In this volume, Fletch sets off to Kenya in search...
...Carter Hawley Hale Stores, which operates Neiman-Marcus and Bergdorf Goodman. American Brands, a consumer-products conglomerate, made a $2.8 billion bid to take over a similar but smaller company, Chesebrough-Pond's. And Minnesota- based Corporate Raider Irwin Jacobs offered to pay about $4 billion to acquire Borg-Warner, a diversified company best known for its automotive products. The stocks of these targeted firms actually fell or remained steady just before the takeover announcements, suggesting that Wall Street's insider rumor mill may have shut down for the time being...