Word: warners
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Dates: during 1980-1989
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...question about it," says Valeri Cade, president of the audio-and- video publishing division of Simon & Schuster, "there is a big future for books on tape. We've doubled the number of accounts every six months, when we come out with a new list." Agrees Mitchell Deutsch, president of Warner Audio Publishing: "There is a mass market out there. I'm predicting that we will see a 50% to 100% growth in the next five years. It is a fabulous, exciting new development in publishing...
...booster spirit is backed by other encouraging figures. Most Warner cassettes contain a questionnaire asking the consumer for personal information, preferences and tastes; last year 200,000 responses were returned. They form the first profile of an audio market that according to computer projections, will yield industry-wide sales of more than $250 million in 1986. After all, analysts point out, most new-car manufacturers offer the option of a tape deck, and Walkman-style cassette players have become as much a part of the urban landscape as Reeboks and Perrier. Each tape deck and set of earphones represents...
...chambers. But the tape of Stephen King's The Mist is enhanced by what Simon & Schuster calls 3-D sound: voices are accompanied by rustling leaves, slithering tentacles, the flapping of prehistoric winds and the crawling of spiders as they descend on a small New England town. The latest Warner tapes are described by Deutsch as a "new version of old-time radio," complete with scores and sounds. Chaim Potok's The Chosen (Warner), read by Eli Wallach, is augmented by news broadcasts, crowd noises and mood music; Louis L'Amour's A Trail to the West (Bantam) features hoofbeats...
...that more deaths have occurred, the gelatin-band method of sealing may soon become widespread. Last week Warner-Lambert, a drug company that is also the world's leading supplier of two-piece capsules, announced that it would use a method of fusing the capsules similar to Lilly's in manufacturing its product line. This summer SmithKline has begun using the gelatin band in its Contac and Teldrin capsules...
Producers candidly admit, though, that their new tamper-resistant packaging is far from tamperproof. Says Marshall Molloy, a spokesman for Warner-Lambert: "Given sufficient resources, skill and determination, the criminal can beat any safety measure known today...