Word: warners
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Dates: during 1990-1999
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...company has risked more to bridge the gap between promise and reality than Time Warner. Early last year the company announced with great fanfare the launch of an ambitious experiment called the Full Service Network. Starting in April 1994, according to the original schedule, an area serving 4,000 Time Warner Cable subscribers in Orlando, Florida, would begin to enjoy the benefits of interactive TV: hundreds of movies and top-rated TV shows delivered when the viewers wanted them, video games they could play by themselves or with friends on the other side of town, and video malls where they...
April has come and gone, and those Orlandans are still watching TV the old- fashioned way. "Expectations were way overheated," admits Jim Chiddix, Time Warner Cable's technology chief. In early March, the start of the trial ! was postponed until the fourth quarter of 1994. Some outside observers predict the company will be hard pressed to make that deadline as well...
...Time Warner's frustrations may be greater because its ambitions are higher. Its Orlando project was designed to be a fully functional model of a system that could eventually be rolled out across the country. So-called market trials, by contrast, are often little more than electronic Potemkin villages patched together on a personal computer or run from a back room by people doing the work by hand...
...these technologies exist, but they have never been put together. In order to assemble the Orlando trial, Time Warner had to sign up more than half a dozen outside vendors, some of them bitter rivals. For example, Silicon Graphics, which is building and programming the huge disk-drive systems known as video servers, and AT&T, which is making the network's switches, are competing elsewhere in the race to create the best video servers. The danger is that if the two companies decide in the future they cannot share key proprietary technology on the Orlando project, Time Warner...
What does Bronfman of Seagram's want from Time Warner...