Word: warners
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Dates: during 1990-1999
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...what that means. Painfully cute, the Furby stands 5 in. tall and has an O-shaped mouth and bulging eyes. It looks a lot like creatures from the movie Gremlins. ("I do have a sense of deja vu when I look at those things," says film director Joe Dante. Warner Bros., which made Gremlins, has voiced concern to Hasbro, the corporate parent of Furby manufacturer Tiger Electronics, about the similarity...
...Monsters, Inc., about the creatures living beneath a child's bed. DreamWorks is hoping for Antz-size success with Shrek, set for 2000 and featuring an ogre who pines for a beauty (some things never change). Universal is working on a Frankenstein project with CGI pioneer Industrial Light & Magic. Warner Bros. is readying The Iron Giant, about a machine that befriends a boy in 1950s Maine. And although both of Disney's '99 releases, Tarzan and Fantasia 2000, use traditional animation, each will contain elements created largely by computer...
...third of Americans have tried an herbal remedy, and that number is expected to grow sharply now that giant pharmaceutical companies with huge ad budgets and vast distribution channels are charging into the field. Trusted brands like Bayer's One-A-Day and well-known companies such as Warner-Lambert (Sudafed, Benadryl and Listerine) and the Whitehall-Robins Healthcare unit of American Home Products (Centrum, Advil, Robitussin) all launched brightly packaged lines of herbal remedies this fall. SmithKline Beecham (Tagamet HB, Contac, NicoDerm CQ) test marketed herbs in four U.S. cities last summer. The entry of these brands...
...from companies that research their products. For example, most studies of ginkgo biloba, which appears to delay the progression of early Alzheimer's disease in some patients, have been conducted on an extract produced by Schwabe of Germany and distributed in the U.S. by Nature's Way (Ginkgold) and Warner-Lambert (the Quanterra line). The best-studied version of St. John's wort, which seems to work for mild to moderate depression, is Kira, produced by Lichtwer...
...invest in this growth industry? The conservative plays are through big retailers and drug companies. Wal-Mart and Walgreens, for example, sell a lot of natural products. Among drug companies, American Home Products, Warner Lambert and Bayer AG have been aggressive. But the overall sales of these large companies overwhelm those of their natural products, so the impact is minimal. Take Wal-Mart: it sold about $500 million of natural products last year, but that pales next to total sales of $105 billion...