Word: warners
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Dates: during 1990-1999
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...electronic databases. In the past fiscal year the firm squeezed more than $600 million in profits from revenues of $4.2 billion by helping firms like Pacific Bell and American Airlines track billing records and airline reservations. The company's market value is $28 billion--more than that of Time Warner or H.J. Heinz--and it has enjoyed better than a 30% annual growth for a decade. Customers love Oracle because the software, though it costs millions, saves them even more. Shareholders adore the rich returns: $10,000 invested in Oracle five years ago would be worth $127,000 today...
Murdoch is already looking for alternatives to the EchoStar deal. He has held exploratory talks about gaining a share of Primestar, a competing satellite venture owned jointly by several cable companies, including TCI and Time Warner. Last week Murdoch broached the subject in a phone call to Time Warner's vice chairman, Ted Turner (with whom he has been feuding publicly), and had a face-to-face meeting with chairman Gerald Levin. His overtures to link up with Primestar, however, were rebuffed...
Purists fret that nonprofits are too eager to take easy money from corporations and that such handouts leave philanthropic groups vulnerable to a whimsical change of heart or a downturn in profits. Irving Warner, author of the book Art of Fund Raising, recently wrote that "the growth of joint-marketing ventures involving business and charities is a sign of real weakness in the fund-raising profession...
...there's probably nothing that Warner or anyone else can do about these trends. Strategic philanthropy and cause marketing are hot because they serve business well while raising billions of dollars for worthy causes. It's a classic win-win. A recent survey by Cone Communications and the Roper Group found that 76% of consumers would switch to a corporate brand or product that supports worthy causes, provided that the price and quality were on a par with other goods. That's up from 66% in a 1993 study...
...consumers," says William Phillips, editor in chief of Little, Brown. One new way books are making their way into readers' hands is via the Internet. Amazon.com an online bookstore, is experiencing soaring volume, while electronic literary journals, such as Salon salon1999.com) are increasingly popular. Random House randomhouse.com) Time Warner Trade Publishing pathfinder.com/twep and Simon & Schuster simonsays.com are among the growing number of publishers with their own Websites. Far from killing off the book, computers seem to be reinforcing its dominance. The Internet is still overwhelmingly text-based, promoting literacy in general, and yet the screen has not replaced...