Word: warners
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Dates: during 1990-1999
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...Moonves, the highly regarded former head of Warner Bros. Television who became president of CBS Entertainment in July, admits the network made some programming mistakes--among them, trying "to change the demographic profile of the network too much, too fast." CBS's traditionally older audience simply did not go for hip young shows like the much hyped Central Park West. "It should have been aimed a little more middle-of-the-road," says Moonves. Yet he is predictably upbeat about the chances for a CBS turnaround: "There's a change in attitude and morale. Everybody is feeling like this...
...TIME WARNER SHAKE...
Saves:Har--Milhollin 6-2-8; Br--MacKinnon 6-x 6, Surbats 4-4 Harvard 2 Brown 0 HARVARD, 2-0 at Warner Roof, Providence R.I. Harvard 2 0 -- 2 Brown...
Having embarrassed Time Warner into dropping its share of a rap label, Bill Bennett is now turning his formidable authority to daytime TV talk shows, urging them to clean up their programming or get off the air. "He certainly picked a juicy topic," says TIME's Richard Zoglin. "There is definitely a lot to get upset about. The fact is that these shows are very, very popular. What Bennett is essentially trying to do is get people to vote them off the air by turning off their television sets. And, to me, it seems that is a legitimate tactic." Bennett...
...Turner is a major O.J. beneficiary. Thanks to the trial, the viewership at CNN surged--prompting an estimated $45 million windfall in ad revenues--just at the moment his company was angling to be sold to Time Warner, the parent of this magazine. The dealmakers were smart enough to realize that O.J. wasn't forever, but healthy revenues certainly added to Turner's allure. Already, Ted Turner has sent a $50 million finder's fee to Mike Milken, and the numbers suggest that Simpson deserves the same...