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...Gist: Even Barack Obama can't match the Super Bowl's hype. By the eve of "the world's biggest single-day sporting event," even casual fans can recite the betting line, retrace Kurt Warner's journey from an Iowa supermarket to the cusp of the Hall of Fame, or explain why the Steelers' zone-blitz scheme bedevils opponents. St. John's book is not for those casual fans. The veteran sportswriter and Wall Street Journal columnist spent a year covering the foot soldiers who prep the gridiron for glory-and who ensure the event is delivered to an electrified...

Author: /time Magazine | Title: Behind the Scenes at the Super Bowl | 1/29/2009 | See Source »

...what if you made a great movie and nobody saw it? When Warner Bros. (which is owned by TIME's parent company, Time Warner) folded its "indie" arm last year, Slumdog was suddenly without a U.S. distributor, and producer Christian Colson was told the film would be shelved. The parent company could have just sat on it--as Colson explains the industry logic, "It's better to let a film die than to have someone else turn it into a big hit"--but Warner Bros. "did the right thing" and let Colson show it to other indies. "Fortunately and extraordinarily...

Author: /time Magazine | Title: From Slumdog to Top Dog | 1/29/2009 | See Source »

...Sports Illustrated, which throws another popular bash, is also feteless this year. The magazine (which, like TIME, is owned by Time Warner) just suffered a round of job cutbacks. "In this historically challenged economy, hosting an extravaganza was not realistic," says SI spokesman Scott Novak. Nike is passing on a party. Cadillac, which has sponsored a celebrity go-kart race the past six years, also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about...

Author: /time Magazine | Title: Thrown for a Loss: Super Bowl Parties | 1/28/2009 | See Source »

...When Virginia's Democratic Senator Mark Warner asked the SEC nominee if "we needed prohibition of some financial instruments?, she answered cautiously: "We will explore prohibiting some instruments." She added that one big problem was turf wars among regulatory agencies. "Regulators need to cooperate," she said. "We haven't shared in past, we need a maximum number of eyes" to stop fraud...

Author: /time Magazine | Title: Can Mary Schapiro Revitalize the SEC? | 1/27/2009 | See Source »

...Originally released Dec. 12 in only six theaters and hyped by Warner Bros. as a major-awards contender, the film won Eastwood early recognition by the National Board of Review as Best Actor, but that's been the exception to the rule. At the glitzy Golden Globes, Gran Torino was mentioned in just one category: original song. When the Oscar nominees were unveiled last week, Gran Torino was shut out of the competition completely. (See TIME's top 10 films...

Author: /time Magazine | Title: The Curious Case of Gran Torino | 1/26/2009 | See Source »

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