Word: warners
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...idea, coming from most entrepreneurs, would be laughed off a venture capitalist's private plane. Time Warner, TIME's parent company, last year scrapped plans to launch a women's information cable network, concluding that it would not be profitable. But Laybourne was able to attract investments from the likes of Paul Allen (co-founder of Microsoft), Bernard Arnault (chairman of the luxury-goods company LVMH) and America Online (which plans to merge with Time Warner), building a programming fund of more than $400 million. She has also drawn a raft of veteran producers and, as business partners, the Hollywood...
...ability to alter what we see becomes more important when the line blurs between news organizations and their business-oriented owners. Corporate-media interactions always raise questions of bias, such as when Time magazine (owned by Time Warner) hyped the movie "Twister" and other, similarly mediocre Warner Brothers movies on its front cover. We expect that when a character in a daytime soap opera uses a well-known product, it might be a product that is advertised on the network...
There's a difference, though, between avoiding unnecessary mention of competitors and straight-out eliminating their presence. CBS and NBC may be viewed as natural competitors, but in this era of media conglomerates, just about every advertisement indicates a potential friend or foe. CNN's parent company, Time Warner, after the AOL merger now controls an immense number of brands, each of which has several competitors whose logos the network could choose to suppress. Will Microsoft now vanish from CNN, and Pixar from Disney/ABC...
Here, then, is the guts of the issue. If Jack Welch of GE, whom I've never met, were nonetheless to appear at my door and say, "I hear you're writing about the AOL-Time Warner merger. I hope you'll keep in mind that I'm CEO of the company that co-owns a cable channel and a website with the company that writes your paycheck, and the company you're writing about owns a magazine that published a damned fine picture of me recently," would I have the ethical backbone to say, "Obviously that occurred...
...have the information you need to judge my credibility, and we can turn to my analysis of the AOL-Time Warner merger. Or we could if there were room...