Word: warning
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...Soviet threat must be countered, says Nixon, by a dramatic military buildup and by a willingness to confront the Soviets whenever they embark on some aggressive act. By way of illustration, he cites his own action in 1973 when he ordered a military alert to warn the Soviet Union against sending troops to intervene in the Arab-Israeli...
...surprisingly, admen tell their clients that spending is just as important today as in better times. For example, they warn against cost-cutting measures that result in cheaper-looking ads. Batten, Barton, Durstine & Osborn claims that years invested in building a product's "quality image" can be wiped out by low-budget advertising. A study published in the January-February issue of the Harvard Business Review, written by Nariman Dhalla, chief economist of J. Walter Thompson, showed that companies that raised ad budgets during the 1973-75 recession "chalked up higher shares in their industries and increased their sales...
...overrode the 4-per-cent cap by a two-thirds vote when the only option seemed cutbacks too harsh to accept. That decision should allow the city to give its workers raises, but it will also mean a tax rate $30 to $50 higher than last year's, officials warn...
...director of sports information, remembers. "It was too quiet. You can usually hear the traffic and everything from the Square outside, but instead there was this eerie quiet. As I'm walking up the stairs these four guys wearing gas masks rush past me in the other direction and warn me to watch out. 'Jesus, what the hell am I doing here?' I wondered." When Bertagna got outside, lines of police stretched out down Mass Ave, nightsticks in hand, watching, waiting, silent...
...past two years, the Justice Department's Community Relations Service, which watches for rising tensions between local police and the communities they are supposed to serve, held two meetings with Miami authorities to warn about the deteriorating relations between police and-blacks. Nothing came of the meetings, partly because the Washington agency has neither the manpower nor the legal power to force local officials...