Word: warning
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...artist who did the Beatles?" Rather pleased at the recognition, Scarfe admitted that he was indeed the creator of the papier-máché figures that brightened TIME'S cover on Sept. 22. To his dismay, the worried young lady whisked off, saying that she had to "warn" her boss. When Scarfe was finally ushered in to meet his subject, the long, lean economist rumbled: "The last thing I want to give you is artistic direction, but are you going to do the same sort of thing...
...Minute. Although some admen, like Foote, Cone & Belding's Fairfax Cone, warn that "advertising should never be so much fun that it interferes with selling," the creative men are unquestionably having all the fun. One Madison Avenue recruiter complains that today a hard-up agency may "have to pay $50,000 to get a man worth $18,000." But says Richard Rich, 37, of Wells, Rich, Greene, "a minute on the air costs $50,000, and that is an enormous responsibility...
Doctors who used to conscientiously warn young parents against spoiling are new encouraging them to meet their baby's needs, not only for food, but for comforting and loving...
...Kremlin also moved to stanch the flow abroad of increasingly defiant statements from the "underground" set of young intellectuals. Officials of the Soviet Foreign Ministry's press section telephoned Western correspondents to warn them against attending a news conference planned by the mother of Aleksandr Ginzburg and the wife of Yuri Galanskov, two of the four sentenced intellectuals. Both men were sent to labor camps after the trial, and the two women had invited the newsmen to hear details of what had gone on inside the courtroom...
Ignoring the Realities. So much of the feverish activity involves outright speculation that the American Exchange last week issued its sternest warning in years. Amex ordered 650 member firms to "discourage excessive speculation-particularly in volatile or low-priced stocks." It gave brokers until month's end to report what steps they have taken to tighten sales procedures and warn customers of the dangers. Added Amex President Ralph Saul: "As new generations are attracted to the marketplace, there is a tendency to ignore the realities of investing. Speculating soundly requires getting the facts, avoiding tips and rumors, recognizing...