Word: warrener
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Already established as perhaps the most important voice in contemporary American Evangelical Christianity, Rick Warren last week pressed the button that he hopes will take his "brand" to the ends of the earth. Almost offhandedly at the conclusion of a three-day meeting of 1,700 pastors that Warren later told TIME was "the most important conference of my life," the author of the Purpose Driven Life threw open participation in his PEACE coalition to the wider Evangelical community. It was the Evangelical equivalent of a long-awaited IPO of a tech start-up whose brand the cognoscenti have predicted...
...Over the last four years, Warren has "beta-tested" his plan by sending almost 8,000 members of his own 22,000-member Saddleback Church congregation, and an undetermined number from 12 other congregations, to work in 68 nations. The flagship project has been in Rwanda, whose President, Paul Kagame, has declared his intention to make his country the world's first "Purpose-Driven Nation...
...reasonable estimate, given that 1,700 pastors were in attendance and many actually head networks of congregations - then the number of PEACE missionaries would jump from roughly 2,000 a year to 200,000, vaulting the network to the forefront of the missionary field. Nor has Warren confined his invitation to those pastors in attendance. He is sending DVDs to the 30,000 churches that have participated in his rigorous "40 Days of Purpose" programs. And it was streamed from his website in hopes of capturing some of the half-million church leaders Warren and his team claim to have...
Some collections of columns are a lazy effort to wring a few more bucks out of dated material. Not this one. Nocera, a business columnist for the New York Times who spent a decade at FORTUNE, energetically updates some of the biggest business stories of the past two decades. Warren Buffett, T. Boone Pickens Jr. and Henry Blodget, among others, get the close-up Nocera treatment, which uses their stories to explain the intricacies of business to readers. His smart writing and keen insight are a treat for those who find Steve Jobs a more compelling celebrity than Britney Spears...
Though he pioneered product placement in Hollywood, Warren Cowan's considerable influence was felt mainly behind the silver screen. As a publicist to the stars during a career spanning more than 60 years, he represented such Tinseltown titans as Judy Garland, Steve McQueen, Paul Newman, Ronald Reagan, Frank Sinatra and Elizabeth Taylor. When asked to pick his favorite client from among the list of luminaries, Cowan famously replied, "The next...