Word: warrens
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...word members instead of subscribers is another clue as to why Alston and her colleagues believe this new Purpose Driven venture will succeed - and why they're not worried about those who first heard about Warren through the backlash for his role in Obama's Inauguration. "We're not really focusing on newsstand sales," says Alston. That's because, for all of its gorgeous photography and professional design, Purpose Driven Connection is really more of a multimedia curriculum for Evangelical small groups than it is a traditional magazine - a trade more than a consumer publication. The magazine, which will come...
...idea is to market the magazine through Warren's existing pastor networks. Reader's Digest has already sent out "pastor kits" (with copies of the new issue and DVD) to 100,000 churches that have worked with Warren in the past and contacted an additional 130,000 pastors with e-mail pitches. Congregants who subscribe in groups are eligible for a discounted membership that goes for less than the annual $29.95 rate...
...There is already a market for Christian magazines, including Christianity Today, Guidepost and Relevant. And religious leaders including Warren have published subscription newsletters. What Warren and Reader's Digest have created is essentially a new marketing and distribution network for Christian small-group materials, packaged in a glossy newsletter-on-steroids that features full-spread ads from groups like Compassion International and Regent University. (See pictures of John 3: 16 in pop culture...
...Ross, "because people are looking to connect with each other and to connect with God." If that sounds like spin, it is - but it also happens to be true. Church attendance does tend to spike during tough economic times as people search out community for spiritual and material support. Warren's message is particularly likely to resonate with those who have lost the jobs, homes and possessions that defined them. Left to rebuild their lives, they are literally looking for a purpose. But while churches become more crowded when people are hurting, their budgets usually tighten, and giving decreases...
...surviving life's trials, and there are plenty of suggestions for how to help others in need. But many churches these days are offering practical help to their members, holding financial-planning seminars and rediscovering the values of thrift and stewardship. In contrast, of the 144 pages of Warren's premiere issue, only one includes specific suggestions for weathering the recession, in the form of a sidebar, "4 Blessed Ways to Get By." Warren will need to apply his golden touch once again to convince readers that one of those blessed ways to save doesn't include passing...