Word: wars
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Dates: during 1940-1949
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...morning last week, Industrial Designer Raymond Loewy awoke with a start. As he flipped a bedside switch, soft indirect light spread over walls made of egg-crate fiber and over a group of improbable furnishings− a Tahitian drum, Congo ceremonial sword, Chinese helmet, Moroccan fly-switch, Senegalese war hatchet and grotesque Zulu masks. Loewy, who gets some of his best ideas in bed (and no nightmares from the masks), reached for the ever-present memo pad beside his pillow and scribbled a cryptic note: Why not a suction cap for shaving-cream tubes...
After eating, Loewy descended ten floors to his spanking new 1950 Studebaker convertible waiting at the curb. That he had designed too-along with all the Studebakers since the war-and thereby helped set a new fashion in automobiles. Loewy's own car had a few special flamboyant frills: a plastic tailfin, a tiny gold grilled air scoop above the emblem on the hood, recessed door handles, porthole windows and other eyecatchers to start pedestrians' tongues awagging with-the name of Studebaker− and Showman Loewy...
...late George Washington Hill, who used to frighten advertising men out of their wits, wilted under Loewy's gentle suasion. He paid him the whopping fee of $50,000 just for designing a new white package for Lucky Strike in 1942 ("Lucky Strike green has gone to war...
...student engineer was called off to World War I as a private. At the front, he decorated his dugout with flowered wallpaper, draperies and tufted pillows. He designed himself a new pair of pants because the government-issue pants were badly cut ("I enjoyed going into action well-dressed"). After four years of war−during which he was burned severely by mustard gas−he came out a captain, with a swatch of ribbons on his chest but no money in his pockets. His older brother Georges, a doctor in Manhattan, urged Raymond to join him. At 26, still...
Readers looking for high-level inside stuff on the war in the Pacific will not it here. General Kenney Reports is essentially a fighting man's story, the day-to-day record of jobs to be done, the planes sent up to do them, U.S. and enemy losses. But in at least one respect, brusque George Kenney is more forthright than any of the high brass have been in books far. Those he considered incompetent he calls by name, and some of them were generals...