Word: waseda
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...from a changing global economy to adapt. Analysts describe a Toyota management team that had fallen in love with itself and become too insular to properly handle something like the current crisis. "The reaction to [the situation] is a very Japanese thing," says Kenneth Grossberg, a marketing professor at Waseda University's business school in Tokyo. Jeffrey Kingston, director of Asian studies at Temple University Japan, says Toyota's managers don't understand how sensitive the American public is to auto-safety issues. "Their focus on the customer has been nonexistent," he says. "Toyota is famous for having an arrogant...
...entrenched in Tokyo life, as commuting is an experience that all walks of life endure together. After a traditional breakfast of fish and salad, and a quick game or charades with my host family (in lieu of a conversation), I leave the house for the hour-long commute to Waseda University. While I am generally the most conspicuous rider, I find that I am the one who tends to stare at others, as the Tokyo metro is a central convergence of lifestyles...
...Chinese head of state since 1998 - is expected to be run of the mill. The meticulously scripted itinerary calls for Japanese Prime Minister Yasuo Fukuda to play host as Hu strolls through Yokohama's Chinatown, visits temples in Nara and dines at the Imperial Palace. On May 8 at Waseda University in Tokyo, Fukuda's alma mater, the two leaders are scheduled to play Ping-Pong...
...Mottainai is not an economical concept," says Hiroyuki Torigoe, a sociology professor at Waseda University in Tokyo. "It's a mentality." When Japan was a developing country enamored of American consumption and consumerism, Japanese people thought mottainai was outmoded, says Yukiko Kada, a former professor of environmental sociology who today is governor of Shiga prefecture. Now, Japanese people are rediscovering a desire to seek "spiritual and mental satisfaction" because their basic material needs are largely fulfilled, she says. "The environment has drastically changed," says Kada. "Twenty or 30 years ago there were many fish in lakes and rivers. But that...
...Another campus that's reforming is Tokyo's Waseda University. Four years ago, Waseda launched a new School of International Liberal Studies as a testing ground for "enforced artificial internationalism," as Paul Snowden, the school's dean, describes it. All classes are taught in English. The school as a matter of policy recruits one-third of its students from overseas, from countries as far away as Iceland and Uganda. The strategy seems to be working. Since it opened, the program has seen enrollment grow at an annual average rate of 15%. "This school is dragging Waseda kicking and screaming into...