Word: waseda
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Dates: during 1990-1999
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Enter Idei, the man who made Digital Dreams the mantra of Sony's revival. The golf-loving son of an economics professor, Idei is a Sony lifer who started in 1960, straight out of Tokyo's prestigious Waseda University. Waves of surprise rippled through the company when Idei was tapped for the top job in April 1995. He leapfrogged a dozen more senior managers, accomplished executives with nicknames like "Mr. Walkman," "Mr. Semiconductor" and "Mr. Camcorder," for their roles in Sony's engineering triumphs. Idei was quite different. He studied European history in college. He's fluent in French...
...inspired by Morita, who years ago foresaw the integration of entertainment electronics hardware and software. Like Morita, Idei is cosmopolitan, speaking fluent English and French and favoring stylish suits. As a youth he dreamed of becoming a violinist but gave that up to major in economics at Tokyo's Waseda University. Idei is now Sony's guru, instructing engineers--his Digital Dream Kids--in the art of merging home electronics with information technology. "We're going to make the home much more exciting," Idei predicts...
Harvard also hosted the first-ever Japanese football game in America, a 1993 game between Keio University and Waseda University...
...talked tough at times, he set the tone at that first meeting with a sentence that sounded more Japanese than Clintonian: "In hard times we shouldn't react like porcupines. We should open up like sunflowers." He also appealed directly to the Japanese public in a speech at Waseda University. One point: Japanese consumers are hurt by the country's trade restrictions because they pay outrageous prices for imports...