Word: washday
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Dates: during 1950-1959
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Total detergent business for the first nine months of 1953 hit a record 1.4 billion Ibs., topping natural soap for the first time, with an estimated 53% of the U.S. washday market...
Though P. & G. still turns out some 500 million bars of Ivory Soap a year-enough to give everyone in the world four baths-Tide was soon revolutionizing the washday habits of the U.S., and the tide of revolution began to sweep soap flakes and granules on .to the back shelves. Among the hardest hit was P. & G.'s own Oxydol, long a top national seller with the devoted followers of Ma Perkins. Distressed at their falling sales, Oxydol men scurried to the P. & G. research people who had caused all the havoc by their development of Tide. Could...