Word: washday
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Questionable Washday. "Legal matters take time, and the great lovers will just have to bear up a few more days or maybe weeks," Eddie went on. "They stamp their feet, and if they don't get what they want, the world must stop. They're acting like a couple of kids in a playpen. They've been in their playpen long enough. They can wait a few days...
...most popular detergent now in use, say Esso chemists, is TBS (tetra propylbenzene sulfonate). It forms the basis of just about every washday product on supermarket shelves-including Tide, Fab and Rinso Blue. Its complex molecule has many branches, and it contains a benzene ring of six closely bonded carbon atoms. This sort of thing is uncommon in nature, and bacteria find it unpalatable. So Esso chemists set out to make a molecule of a long, unbranched chain of carbon atoms, rather like a natural fat. That, they figured, would be something bacteria could get their teeth into, destroying...
...washday wonder of Britain is a youthful appliance maker who has convinced British housewives that his product is a knight in shining armor, ready to rescue them from drudgery-on the installment plan. "All women in England want carefree kitchens as near to the Americans' as possible," says John Bloom, 29-and he has got rich quick by giving them what they want. In just three years Bloom has captured 12% of Britain's washing-machine market by borrowing U.S. mass production methods, of showing a fine disregard for conservative British business habits and a finer knack...
Another reader reported that Sanford's Xit, an ink eradicator, was also fine for removing banana-leaf stains, a common island washday problem. When this intelligence, duly confirmed by a home test, appeared in "Readers' Exchange," it generated such a demand that the U.S. manufacturer had to fly in an emergency planeload-which vanished in a day. So many similar hints poured in ("For those who have no dustpan. Wet the edge of a newspaper. Place it on the floor and sweep residue onto this"), that Columnist Heloise soon had a reputation as a household authority...
Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...