Word: washday
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Dates: during 1960-1969
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Despite the proliferation of coin-operated laundries, nine out of ten U.S. housewives still do their wash at home. To brighten, if not lighten, their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion...
...latest washday products are designed to supplement, not take the place of, ordinary detergents. Their enzymes are bacteria-produced catalysts that break down organic matter in much the same way that the stomach digests food. In laundering, enzymes decompose protein-based stains-chocolate, grass, blood-so that they can be washed away more easily later...
...found that the new products "can surely help turn out a brighter, whiter wash." To sift the various claims, the housewife would need the advice of a chemist. In any case, the onslaught of enzymes, by adding still another step-and another product-to the laundry process, makes her washday chores both longer and costlier...
...newly integrated Tennessee high school as the work of "rabid, mad-dog minds" and warned: "When the wolves of hate are loosed on one people, then no one is safe." Yet McGill could also write warmly of "the acrid, nostalgic smell of wood burning beneath the weekly washday pots; the pine-and-oak smoke from chimneys of farmhouses fighting with the smell of wet-plowed earth...
...reflections derived from the old, hard-sell commercials will be rather odd. In the typical American family, Mom is obviously a nut. Every blessed washday, she is seen running around the backyard with wild, passionate abandon, embracing her laundry and squealing, "It even smells clean!" That's more than can be said for Sis. Poor kid, her best friend just told her she's got rotten armpits. As for Dad, he keeps getting punched in the eye because he won't switch his brand of cigarettes. So he asserts his virility by barreling around mountain roads in his wide-track...