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Word: washday (lookup in dictionary) (lookup stats)
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Despite the proliferation of coin-operated laundries, nine out of ten U.S. housewives still do their wash at home. To brighten, if not lighten, their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

...newly integrated Tennessee high school as the work of "rabid, mad-dog minds" and warned: "When the wolves of hate are loosed on one people, then no one is safe." Yet McGill could also write warmly of "the acrid, nostalgic smell of wood burning beneath the weekly washday pots; the pine-and-oak smoke from chimneys of farmhouses fighting with the smell of wet-plowed earth...

Author: /time Magazine | Title: Editors: Death of a Conscience | 2/14/1969 | See Source »

...reflections derived from the old, hard-sell commercials will be rather odd. In the typical American family, Mom is obviously a nut. Every blessed washday, she is seen running around the backyard with wild, passionate abandon, embracing her laundry and squealing, "It even smells clean!" That's more than can be said for Sis. Poor kid, her best friend just told her she's got rotten armpits. As for Dad, he keeps getting punched in the eye because he won't switch his brand of cigarettes. So he asserts his virility by barreling around mountain roads in his wide-track...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

...Rainbow House. At seven, she joins the Major Bowes' Capital Family Hour. At eleven, she does 36 weeks as a singing mountain girl on the radio serial Our Gal Sunday, and performs one of radio's first singing commercials, "Rinso White, Rinso White, happy little washday song...

Author: /time Magazine | Title: Opera: Il Destino di Bubbles: The Libretto of a Success Story | 6/7/1968 | See Source »

...length, Charlock tumbles on an inexpensive way of turning a few cents worth of salt into a revolutionary washday product, and wants to donate the discovery to the betterment of mankind, but The Firm opposes him. His last attempt to exercise free will has been thwarted, and now he learns that his idea of freedom was illusory: he needed The Firm as much as it needed him. Charlock's most important discovery is that the slave is born with his chains. He retires to perfect Abel as an engine of revenge. There is a Hitchcock ending that is best...

Author: /time Magazine | Title: Books: Abel Is the Novel, Merlin Is The Firm | 4/5/1968 | See Source »

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