Word: washday
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...washday wonder of Britain is a youthful appliance maker who has convinced British housewives that his product is a knight in shining armor, ready to rescue them from drudgery-on the installment plan. "All women in England want carefree kitchens as near to the Americans' as possible," says John Bloom, 29-and he has got rich quick by giving them what they want. In just three years Bloom has captured 12% of Britain's washing-machine market by borrowing U.S. mass production methods, of showing a fine disregard for conservative British business habits and a finer knack...
Another reader reported that Sanford's Xit, an ink eradicator, was also fine for removing banana-leaf stains, a common island washday problem. When this intelligence, duly confirmed by a home test, appeared in "Readers' Exchange," it generated such a demand that the U.S. manufacturer had to fly in an emergency planeload-which vanished in a day. So many similar hints poured in ("For those who have no dustpan. Wet the edge of a newspaper. Place it on the floor and sweep residue onto this"), that Columnist Heloise soon had a reputation as a household authority...
Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...
...Washing Machine. In undeveloped nations, washday means a trek to the nearest stream, where clothes are beaten or scrubbed by hand. To improve on this, the International Cooperation Administration demonstrated a wooden, hand-operated washing machine simple enough to be built by semiskilled workers for $3 on a quantity basis. The washer holds the clothes in a rectangular tub while two plungers, attached to a crossbeam that is operated by hand, force water back and forth through them. ICA plans to send models to its missions around the world...
...supply U.S. housewives on washday, six U.S. companies and nine competing foreign nations manufacture spring-operated clothespins at the rate of 791 million a year. Last week, to please the six U.S. companies-and protect a market worth less than $4,000,000-at the risk of offending Sweden, Denmark, West Germany, Yugoslavia and five others, President Eisenhower doubled the tariff on imports of spring clothespins to the U.S. Concurring in a Tariff Commission finding that domestic industry was "injured" by rising imports, he raised the tariff from 10? per gross to 20? per gross, to give "appropriate relief...