Word: washday
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...Fixit. "This here runaround" is a phrase instantly recognizable to hundreds of thousands of frustrated U.S. householders-and so is the "they." "They," in the moment of supreme exasperation that coincides with the collapse of an electric dryer on washday, is the apparently easy going, unhurried individual who is striving manfully to maintain the plumbing in the nation's 28 million homes, the wrench-wielding mechanic who administers to the health of the nation's 50 million autos, its 15 million power lawnmowers, its 375 million electric appliances. "They" is the U.S. Repairman in all his disguises...
...Washday Helper. Norge Sales Corp. will soon market an electric timer on two of its top-priced automatic washers that allows housewives to tootle off for the day without worrying about wet wash sitting in the machine for hours. Norge's "Round-the-Clock Timer" can be preset to start the machine anytime up to ten hours after the departing housewife puts in laundry and soap...
...Washday" begins when the men of CSCN/CHSA* and lesser U.S. commands leave for work either in their own cars (2,487) or on any of the five Navy-run bus lines. Wives hustle the children off (on any of eight Navy-run school bus lines) to the world's largest Navy-operated dependents' school (1,000 pupils), then go around to shop in a cut-rate hangar-sized commissary (stocking electrical appliances, rock-'n'-roll records and quick-frozen Little Bo Pizzas shipped from the U.S.), or in any of the seven handy branch stores (total...
Total detergent business for the first nine months of 1953 hit a record 1.4 billion Ibs., topping natural soap for the first time, with an estimated 53% of the U.S. washday market...
Though P. & G. still turns out some 500 million bars of Ivory Soap a year-enough to give everyone in the world four baths-Tide was soon revolutionizing the washday habits of the U.S., and the tide of revolution began to sweep soap flakes and granules on .to the back shelves. Among the hardest hit was P. & G.'s own Oxydol, long a top national seller with the devoted followers of Ma Perkins. Distressed at their falling sales, Oxydol men scurried to the P. & G. research people who had caused all the havoc by their development of Tide. Could...