Word: washer
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Dates: during 1950-1959
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...Washer & Maxwell. Revell got into models in 1947, when President Glaser, who had tried his hand at radio repair work and plastics fabrication, decided to make a "detailed and authentic" plastic toy washing machine. It sold well, but his first big hit did not come until 1950, when Glaser put out a copy of the old Maxwell auto, made famous by Comedian Jack Benny, sold 800,000. Glaser added the battleship Missouri (still the most successful, with 2,040,000 kits sold), launched his own 89? version of the atomic submarine Nautilus in 1953 six months before General Dynamics Corp...
Though the one who stands to gain most by the jungle of models and gimmicks is the service man, few service men can actually carry all the parts needed to make repairs. Said a Pittsburgh service man called to replace the timer on a 1955 washer: "I've got a whole truckload of timers outside, but not one for your washer...
...reduced the number of basic body shells this year from three to two. General Electric's Hotpoint Co. Division is cutting its TV models by 50% for 1959, and Motorola is offering 15% fewer 1959 TV models. Norge, which got an early start this year by cutting its washer and dryer models in half, found that its sales climbed...
...N.A.H.B.'s $13,500 house is completely air-conditioned (heating and cooling), comes with all appliances, including a dishwasher, clothes washer and dryer, has an attractive fenced patio and carport. Without these features it could cost as little as $9,600. N.A.H.B. President Nels Severin likes it so well that he plans to build one in San Diego...
...June, has been in the black since. The pickup in Philco refrigerator sales was so marked that Philco brought out its 1959 models in August, six weeks earlier than usual. Laundry products have picked up so fast that Philco put in an extra assembly line for the Duomatic washer-dryer. And though TV sets are still the industry's weakest spot (down 24% from last year), Philco's TV sales are running ahead of last year...