Word: washer
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Dates: during 1960-1969
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...Succeed in Business Without Really Trying (book by Abe Burrows, Jack Weinstock, Willie Gilbert; music and lyrics by Frank Loesser) is a light, bright spoof of corporate wheels and wiles, and its up-from-window-washer hero, Robert Morse, is a superlative, tousle-haired, triple-jointed comic wonder who could coax laughs out of Mt. Rushmore...
...found exactly what he was sent to find: a New York family living in the same poverty and filth that LIFE'S camera had shown in the Rio slum. Photographer Ballot sighted in on the family of Felix Gonzales, 53, a Puerto Rican immigrant and part-time car washer...
...stint of selling cut-rate Dutch washing machines door to door gave Bloom the idea of marketing his own Dutch washers. After many Dutch farms refused to manufacture for him, he finally made a deal with a plant in Utrecht and formed his own company. Then he advertised a Spartan automatic washer-dryer for $144 -40% below competitors' prices. Bloom's first ad pulled 8,000 inquiries, and soon he was selling 500 machines a week. Hoping to cut overhead by opening production lines in Britain, he next made a novel deal with Rolls Razor...
...Middleman. Bloom's washer volume has more than doubled in the past nine months, now averages 1,700 a week; sales are up to an annual rate of $15 million. Bloom believes that "advertising is the key to this business," splashes full-page newspaper ads twice weekly across Britain. But his prices are his biggest showpiece: by selling directly from factory to customer, Bloom can price his automatic washers at $115 to $165, 35% to 55% below competitors...
Realistically, Bloom concedes that he has already cornered about as much of the British washer market as he is apt to get. ("The two leaders-British Hoover and Hotpoint-have so much capital behind them that we couldn't move much farther.") In his new heater specialty, however, he faces virtually no effective competition. And some time in the future he plans to bring out a $118 dishwasher. "But the British aren't ready for this yet," he cautions. "It's too modern...