Word: washers
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Dates: during 1950-1959
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BORG-WARNER'S Norge Division, fifth biggest appliance maker (1953 sales: $44.5 million), had a phenomenal 29 % jump in sales in the first four months of 1954, is now looking for a total 50% increase by year's end. Norge's prize product, its automatic washer, is up 40% (v. a 10% jump for the industry); and a newly designed refrigerator has zoomed 186.4% over...
...psychologists turn grey: a nation-wide newspaper contest inspired by the cartoon strip Dennis the Menace. Mothers were asked to send in (for cash prizes of $25-$75) the very worst pranks their youngsters have pulled. An early winner: a 2½-year-old who pried open the automatic washer (flooding the house), stuffed dry spaghetti into the electric mixer (burning it out), cut a shirt to shreds with scissors, painted the neighbor's garage a bright rainbow of colors...
...equipped or renovated for anywhere from $500 to $15,000. The lower price pays for about twelve running feet of cabinets and counter tops, a sink, but no appliances. A $15,000 kitchen would include custom-built wood cabinets, stainless steel sink and counter tops, dishwasher, disposer, freezer, refrigerator, washer, dryer, an electric oven in the wall, a fireplace, special cabinets for trays, bottles, cutlery and vegetables...
...opening match against Belgium's Philippe Washer, the U.S.'s Tony Trabert showed the Aussies a fine brand of tennis, won his match in straight sets. Against Belgium's No. 2 player, Jacques Brichant, the U.S.'s Vic Seixas showed nothing but sloppy tennis and a bad case of jitters, beat himself badly in four sets. With the matches even at one apiece, Captain Talbert, a diabetic 35-year-old not even ranked in the U.S.'s first ten, made a bold decision. He withdrew Seixas from the doubles match and substituted himself. Teamed with...
...Wool Washer. A cold water British soap for woolens ("Woolite") which minimizes shrinking was put on sale in the U.S. by Honey Harbour Co. Ltd., Washington, Conn. Price...