Word: washida
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...Yuichi Washida, a consumer researcher and M.I.T visiting scholar, discussed the important influence that cute culture has on technology. Young women, labeled “kogals,” are the driving force behind the Hello Kitty genre as well as cell phone culture—the market size for “chaku-melo,” or trendy ring tone services, has reached one billion dollars and is poised to compete with annual cd sales revenue.The range of conference attendees reflected Hello Kitty’s mass appeal. Among those in attendance were anthropologists and market researchers...
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