Word: wasps
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Dates: during 1960-1969
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Diversification is a relatively new concept for Coke. In the 30 years that rough and ready Robert Woodruff, 73, ran the company, Coca-Cola preened itself as a giant with a single product, a onetime cough elixir dispensed globally in wasp-waisted 6½-oz. bottles. Complacency caught up with the giant a decade ago; other companies made inroads with bigger bottles, and Pepsi even pulled ahead in some areas. Woodruff, whose position as chairman of the finance committee is buttressed by the fact that he owns Coke stock worth $30 million, was finally persuaded that the corporate horizon should...
...both sides. Americans, for reasons that are obscure, have in recent years kept their eyes chiefly in front, and above the waist. The U.S. female bottom, in fact, has been treated like an embarrassment - flattened, cinched in, and obfuscated into the monobuttock, which appears in nature only in the wasp and other unpleasant creatures. U.S. girdle makers long ago discovered that for export overseas they had to provide a different treatment of fundamentals, minus the firm back panel that compresses the U.S. figure so sternly...
...four months, Mme. Nhu lived on only two bowls of rice a day in a remote Communist-held village. She had only one blouse, one pair of pants and one coat. "I got to hate that coat," she says. "It was wasp-waisted and very fashionable. But for months it was my only blanket. After that, I always said I would only own loose, practical coats, just in case." Mme. Nhu's smooth, well-kept hands were a constant source of contemptuous amusement for her tough peasant captors. "I cannot bear the Communists," she says. "They considered me a child...
...real problem, aside from the indiscreet wasp, is how to deal with an illogical and somewhat typical woman. Kendra Stearns does a superb job of defending her nudity and bewildering her husband, an ambitious French Deputy (David Mills...
...indecent for her to be seen by her son in a chemise. She retorts that it is actually more proper for the son than the husband to observe such nudity. He demands she get dressed in the morning; she complains she's hot. He observes that a wasp sting can be fatal and must be cauterized or licked. She presents her behind for treatment...