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Word: wasps (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...actually changed? There will be a new logotype on Coke cans, boxes, signs, trucks, cups, glasses and uniforms-everything but the bottles. But the logo will still spell Coca-Cola in the familiar flowing, baroque script. The new twisting white ribbon under the words is supposed to "echo" the wasp-waisted shape of the bottle. Coke signs and emblems, however, will now be square or at least rectangular; the old circles, diamonds and fish shapes will be banished from the company's advertising. Drivers of the 25,000 Coca-Cola trucks, a fleet that Coke officials claim is second...

Author: /time Magazine | Title: Marketing: Coke's New Image | 10/10/1969 | See Source »

...usual, he hasn't got things quite right. A lot has changed here at Harvard since that momentous autumn when Mr. Pusey, doing his damnest to sound like a second-rate Fitzgerald narrator, first suffered unnoticed through a freshman bull session. And although the Freshman Yard, with its predominantly WASP administration, still smacks of a snobbishly genteel Harvard, the incoming freshman can rest assured that his first struggle with the Union's compost-like tapioca will not be interrupted by quick repartee at Katherine Mansfield's expense. In fact, clever, fragmented sentences as well as comfortably postprandial discussions are both...

Author: By Gregg J. Kilday, | Title: The Year of the Freshman: an annual social event thrown for 1200 selected students, with lifelong repercussions | 9/18/1969 | See Source »

...Nixon and Attorney General John Mitchell, who supervised the Administration's search for a new Justice, Haynsworth has ideal credentials. It is true that he would be a WASP filling a seat that has been traditionally Jewish since 1916, but Nixon never promised to abide by that custom. Privately, the President says that he does not consider that there is a Jewish, Catholic or Negro seat on the court. Haynsworth is a sitting federal judge who, at 56, can expect at least ten or 15 years on the Supreme Court bench. His decisions have been moderate to conservative...

Author: /time Magazine | Title: The Supreme Court: A Southern Justice | 8/29/1969 | See Source »

...inhumanly cool, cruel irony convey the impression of barely repressed personal rancor, such as a son might feel in trying to discuss his father. Perhaps this, and the fact that it is set in the 1930s, is what makes Mr. Bridge more than an objective caricature of the uptight WASP personality so often under attack today. What emerges is a muted image of an American type as pure, enduring and applicable as George F. Babbitt ever was. Mr. Bridge's unwitting and rather dated dilemma, Connell suggests, is capable of pointing a lesson for today. The old, defensive virtues...

Author: /time Magazine | Title: Books: Main Street Reviscerated | 6/20/1969 | See Source »

...Mannix is one. As he leaves the dinner to exchange ruefulnesses with an ancient Virginia jurist, the reader looks forward to a wry tour, perhaps in the Edwin O'Connor manner, of the world of liberal politics and conservative finance in which the old Jewish and old WASP families of New York meet...

Author: /time Magazine | Title: Books: A Ringing in the Third Ear | 5/16/1969 | See Source »

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