Word: wassup
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Dates: during 2000-2009
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...highly anticipated commercials probably draw as many people to the television as the game itself. The ads are a competition in frivolity, such as a yuppie rendition of the famous Budweiser "wassup?" campaign and a Bob Dole parody of his Viagra ad for Pepsi. A commercial from Cingular wireless, however, stood out from the status...
...There were a few quality commercials, but my favorite was the E-Trade one with the chimp crying over the death of the dot-coms. The other E-Trade commercial with the dreaming security guard was also excellent. The Budweiser take-off of its own 'wassup' commercials ('what are you doing?') was cute, as was the Bud Light commercial of the guy who spills the beer on his girlfriend after dancing in the kitchen. The running of the squirrels and the Levi's donor jeans get unusually low marks, as do (as usual) all of Pepsi's attempts at humor...
...some quality old-time spots. Are we back in the advertising-as-art glory years of the '80s, when Mean Joe Greene tossed towels and Ridley Scott introduced the MacIntosh? That, like a repeat of last year's nail-biting Rams-Titans finish - or even Bud's fad-making "Wassup" spots - may be too much to hope for. But at least we won't be wondering this Super Sunday what AutoTrader.com was thinking in putting on a $2 million cartoon. (Though we may miss the dot-com zaniness of things like Cyberian Outpost's flying gerbils...
...greeted Oprah Winfrey's O magazine with J: the Jerry [Springer] Magazine and has also posted Misfortune, a post-market-crash version of a certain TIME Inc. publication ("Rightsizing your family: Does your household have more mouths than food?"). It has even parodied parodies, spoofing how Budweiser's "Wassup?" ads have been overspoofed with a version that ends, "We're sick of this joke...
...most watched video clip of the past few months, for instance, is a parody of the Budweiser "Wassup?" ads. The Net spoof (which you can see at www.adcritic.com features the Superfriends. While the author is listed as "Unknown," the bit was actually created by a sitcom writer from That '70s Show, Phillip Stark, 27, and animator Graham Robertson, 26. Now they're trying to leverage it as a pitch for a sitcom about superheroes hanging around and whining like Friends characters. They're not pitching it to Hollywood studios, though; they're actually going on a pitch meeting...