Word: watch
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Dates: during 1980-1989
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...associated with popular, prestigious events. It's no trick to get Universal Widget to underwrite a Renoir show, or one of those PBS nature series (six hours of granola TV, with bugs copulating to Mozart). But try them with newer, more controversial, or more demanding work and watch the faces in the boardroom drop. Corporate is nervous money; it needs the NEA for reassurance as a Good Housekeeping Seal of approval. Our problem, despite conservative rant, is too little Government support for the arts, not too much. Even if we had a ministry of culture to parade the roosters...
...your life at Sears -- at least, if you are an NBC fan. Along with posters, banners and in-store videos flogging the peacock network, the department-store chain and NBC have concocted a contest pegged to the fall season. Unlike the CBS game, however, you do not have to watch NBC shows to win; you just answer a few questions about them to vie for prizes like a new car or a guest appearance on an NBC show...
...coupling of CBS, once the "Tiffany of networks," and the mass- market K mart chain strikes some as tacky. Resorting to contest giveaways, moreover, smacks of desperation: watch our shows not because they are good but because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone...
...Raging Waters park in San Dimas, Calif.? There, up to 500 moviegoers can drift through feature films while floating in inner tubes around an 81-ft. by 193-ft. pool. High-powered fans underwater create gently rolling waves, which may not suffice to soothe the bathers as they watch, typically, Jaws, Creature from the Black Lagoon (this in 3-D) or Twenty Thousand Leagues Under the Sea. Movies are free after patrons pay a $14.95 general-admission fee, $9.50 after 5 p.m. "This is the prototypical Southern California experience," says park spokesman Stan Friedman. "It combines the beach, swimming...
...authorities, charging that the schools had become hotbeds of political unrest, not only barred some 330,000 elementary and secondary school children and 17,000 university students from attending courses but even outlawed private classes and kindergarten. Says Elham, a West Bank English teacher: "My children do nothing except watch TV or play cards...