Word: watchdogging
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Copywriters estimate that they have only four seconds to get a consumer's attention with direct mail. Hence great care is devoted to the design of the envelope, the crucial outer garment that direct-mail watchdog Denison Hatch likens to "hot pants on a hooker." It may be deliberately oversize or emblazoned with URGENT warnings in bold red letters. It can be laser printed to make a boxholder's name appear handwritten, or stamped with an eye-fetching cancellation mark. "My job," explains Ted Kikoler, a Toronto graphic designer who works primarily for U.S. firms, "is to make people read...
...leaves environmentalists seething about the direct-mail bombardment, which consumes millions of trees each year. Conservationists also fume that the discards amount to 3% of the total clutter in the nation's landfills. And just how do they try to enlist public support? By mail, of course. The environmental watchdog organization Greenpeace USA sends more than 25 million pieces annually. Earlier this year the Environmental Defense Fund put out a direct-mail fund raiser (on recycled paper) that offered, in exchange for membership, a copy of the best-selling 50 Simple Things You Can + Do to Save the Earth...
...precision bordering on the scientific. While some people find the attention flattering, others consider it insidious. "There's something kind of creepy about companies knowing more about you than your own family, and compiling and trading information about you behind your back," says Robert Ellis Smith, editor of the watchdog newsletter Privacy Journal. Direct marketers strongly deny that they are intruders. "Nobody wants dossiers compiled about them," says Michael Manzari, president of Kleid Co., a New York City concern that brokers and manages lists. "We're not doing that. We're identifying markets." As a result of their care, goes...
...Senate campaign of Ray Shamie and three years later was appointed executive director of the Massachusetts Republican Party. In 1988, Malone ran for the Senate, losing to Sen. Edward Kennedy. Malone was the founding executive director of the Massachusetts Civic Interest Council, a non-profit watchdog organization. His business interests include real estate projects and a health club...
Malone has said the state needs "an independent fiscal watchdog in the office of the Treasurer...