Word: watchful
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Dates: during 1930-1939
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Gruen, noted for its slender, popular-priced watches, had done little business during Depression. It was run by two quiet, conservative brothers, Fred and George Gruen, sons of Founder Dietrich Gruen, who died in 1911 after making the first thin pocket watch by flattening out the movement. With a Swiss chalet-style factory called Time Hill in Cincinnati, and another in Biel, Switzerland, the Gruens operated along conservative lines, licensed one or two dealers to a city, clung to the prestige of their name regardless of profits...
Katz put a technical staff to work design ing new models and came out in 1935 with a curved wrist watch (''Curvex"), in which the movement was curved to fit the case...
Other new models with trick names began appearing twice a year, timed to hit the peak seasons of the watch business-De cember and June (graduation time...
...Brothers Gruen are a little wide-eyed at the astonishing success of Benjamin Samuel Katz, who crosses the Atlantic six times a year, wears the latest Gruen wrist watch ("Ristside") and smokes cigars incessantly...
...RAMPARTS WE WATCH-George Fielding Eliot-Reynal & Hitchcock...