Word: watchful
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Dates: during 1970-1979
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Welcome to the Oil Game?the highest stakes, most dazzling game on earth. See the world's largest, wealthiest companies match wits with lumbering bureaucracies. Behold developing nations become Croesus-rich overnight. Watch capitalists try to raise billions for offshore drilling rigs taller than the Empire State Building, for supertankers bigger than aircraft carriers, for refineries that look like visions out of Star Wars. Be amazed as mesmerized millions of people place their bets on a future of abundant energy and hope for the best, in a game with rules so complex and fast changing that practically...
...called LOGICS system takes on real drama. Recently, when LOGICS operators learned that an Exxon tanker was due to call at the Colombian port of Buenaventura, where marauders in small boats are common at night, a message was quickly dispatched to the ship's master: "Beware bandits and double watch. Raise accommodation ladder and lay out high-pressure hoses...
...process, the viewer should benefit. To be sure, cable TV may never win mass audiences for many programs. Its leaders have no intention of even trying to do so. That would mean duplicating network fare-and who would pay to watch something akin to the shows he now sees free? The networks are unrivaled at concocting programs that appeal to tens of millions, but in the process they have ignored the specialized interests that every member of the TV audience also possesses. Cable TV, in contrast, offers for profit the potential choice of programs to suit every taste...
...franchise for the subscriber's area will run a wire from the nearest telephone pole into the house and attach it to the back of the TV set, much as the Bell System installs a new phone. For a monthly fee averaging $7, the viewer can watch up to 36 channels, vs. a maximum of twelve on a set wired to a rooftop antenna. The cable brings in sharp, clear pictures and often enables a viewer to pick up out-of-the-area stations that may show on, say, Wednesday night a movie he missed on the local outlets...
...cable-TV analyst for Bache, Halsey Stuart Shields Inc., the brokerage house, foresees shows produced by special-interest magazines. "There will be a Popular Mechanics of the Air and a Skiing of the Air," he predicts, and they will reach huge audiences of cultists who rarely read but who watch...