Word: watchful
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Dates: during 2000-2009
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...Wait, the boxing bigwigs tell you. Look at the total viewership figures. On average, they say, four to five people get together to watch a big pay-per-view fight in someone's living room, lowering the per-person cost for a $50 bout. Fine. Assuming that for every household that purchased De La Hoya-Mayweather, five people saw it, that's 12 million viewers - not bad. Yet, even by this optimistic measure, boxing's biggest event this decade still couldn't outdraw the audience for last week's New England Patriots-Buffalo Bills regular season game on ESPN, which...
...fighter in Mexico, will be shown in 170 movie theaters around the country. It will be the first big fight shown in theaters since 1980, when Sugar Ray Leonard beat Roberto Duran. The move harks back to the sport's glory days, when thousands of fans filled theaters to watch Joe Louis, Muhammad Ali and Smokin' Joe Frazier. "The reality is, there are very, very few places left to gather and share an experience," says Dan Diamond, vice president of NCM Fathom, the company delivering the fight to the theater chains. "We want to provide an option for people looking...
...betting that theater fights will help. "As promoters, we have largely ignored the Saturday night movie crowd," says Richard Schaefer, CEO of Golden Boy Promotions, which is staging the Mayweather-Marquez bout in Las Vegas. "You know, the guy with his wife or girlfriend. Instead of going to watch a film, why not take in the fight?" Plus, some theaters are in urban areas where boxing fans are less likely to have home access to pay-per-view, and more appreciative of the cost to watch the fight: between $12-15 in the theater versus $50 on pay-per-view...
...actually risen during the recession, so the timing seems right. But Ganis worries that sports consumption has become too personalized - in the living room, on the computer, on the cell phone - for fans to abruptly change their habits. "The days when a mass audience went to movie theaters to watch a live event have come and gone," he says...
...Plus, does Schaefer really believe that men can convince their dates to watch a bloody boxing match? Especially when that romantic comedy is playing two theaters down the hall? "Well, you've accommodated her many times to see the chick flick," says Schaefer. "Maybe it's time that she accommodated you." Good luck with that. If the future of boxing hinges on male control of date night, consider the sport...